Put user journeys to work: build team alignment with Service Blueprints

Esteban Pérez-Hemminger

Half-day workshop - in English

User flows or journeys are great tool to visualize the actions of a user as they interact with the products and experiences we build. But often, they leave engineers and product managers wanting more. Where are the technical requirements? How do we identify our back-end dependencies? How does this relate to non-design work? Why should we care? Enter Service Blueprints. This lesser-known artifact in UX—but popular in service design—is a powerful way to bridge user needs, UI interactions and engineering requirements within a single end-to-end flow. It shows how implementation details relate to the user’s need and the improved experience the team intends to deliver. In this hands-on workshop, teams will work together to define Service Blueprint in response to a given problem, and show their artifacts to the rest of the room. Then each team will vote on their favorite. We’re looking at how collaboration manifests on each team and how they can learn to compromise for the benefit of their user.

Primarily for: Developers, Project managers, Architects, UX specialists, Product developers, Managers, Scrum masters, Agile coaches, Designers

Participant requirements: An open mind