Always Designing: From Designer to Design Leader

Andy Vitale

Short talk - in English

You’ve proven yourself as a designer. And you’ve come to understand not only what your users, but your organization, needs. But does becoming a leader mean you have to stop designing? Absolutely not. As a leader, you apply your established skills and processes toward solving a new variety of complex problems. These new challenges require new insight into your organization and how it operates, so you can bring everyone together and solve user needs while also meeting business objectives.
In this presentation, SunTrust Bank’s Head of User Experience Design Andy Vitale examines the varying contexts and challenges of being a design leader. You’ll learn how to lead no matter where you are in your career, and gain practical takeaways for advancing design within your organization and understanding your role in making it happen.
Attendees will learn to:
• Identify and understand different types of leaders and your own leadership style
• Learn how to lead based on your experience level and personal goals
• Develop empathy for your boss and other leaders in your organization
• Understand how the complexity of design problems increases as you continue to advance as a leader